Camp Kettlewood (Wisconsin Campground)
In addition to Camp Kettlewood’s overall branding, I created social media content and collaborated with the team on edited promotional videos.
Press to Play Social Media videos I helped create for Camp Kettlewood
Social media video I created.
Genies & Gems (Mobile Game – Match 3)
A large part of my work on Genies & Gems was partnering with the marketing team to shape campaign direction and creative approaches. I designed and adapted ads across platforms, including typography, graphics, art selection, and occasional illustration or art manipulation.
Genie & Gems App Store design work I created:
"Fall for Big Wins" Marketing Campaign
Working with Jam City’s Marketing and UA teams, we identified middle-aged women as a key audience and developed a Valentine’s campaign around romance. I helped shape the creative strategy, including my idea to introduce a new male character designed specifically for the event and campaign. Another part of the strategy via UA direction was to reference casino games aesthetics.
The campaign drove a 50% increase in revenue and an even larger increase in ad clicks.
Asset and guidelines for “Fall for Big Wins” ad campaign.
Additional Marketing Splash-Art I created through asset manipulation for Genies & Gems.
Wild Things: Animal Adventures (Mobile Game – Match 3)
For Wild Things, I worked closely with the Marketing and UA teams on creative direction and campaign decisions. I created app icon comps that were tested through several focus groups, as well as App Store and Netflix marketing assets. I also used my visual design skills across these materials, including layout, typography, font treatments, graphics, and art selection.
My App Icon Exploration & Final
This is a collection of App Store images I created. Some are for the Netflix interface.
8Ball Champions (Mobile Game PvP)
For 8 Ball Champions, I created App Store marketing images that highlighted the game’s unique features while supporting our marketing goals.
